In a very special episode of The Big Trade Series, Phoenix Capital’s very own Jeremy Greenberg stands in for Peter as host of the show. Jeremy and Peter start off by sharing their thoughts on life in Asia and their mutual love of HBO’s “Game of Thrones”. Jeremy is then joined by Ashok Som, professor at the ESSEC Business School, and author of “The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management”. Jeremy and Ashok first discuss the importance of business school for young professionals, followed by an in-depth discussion on the evolution of luxury products, as discussed in Ashok’s newest book. Stick around to the end of the episode for a bonus discussion on social media with Peter Shankman!
The Road to Luxury & Social Media ft. Ashok Som ft. Peter Shankman